Interpretation of national policy and seek common development-2018 member training activities of Guangdong Chamber of Performing Equipment Industry

On March 17th and 18th, the Guangdong Chamber of Performing Equipment Industry held a "2018 Member Training Event" in Conghua, Guangzhou. More than 200 member companies from all over the province gathered to listen to the special researcher Yao Jingyuan, a special researcher in the State Council Counselor's Office and the Guangdong Marketing Society President Yang Hong’s theme course discusses the industry’s future development plan.

From the afternoon of the 17th, our entrepreneur members came from all over the world. They took the initiative to give up the weekend time for personal rest and entered the classroom with the goals of enterprise development and industry development, exchange learning, develop ideas, and grasp the direction.

After the member entrepreneurs arrived at the venue, they checked in and received learning materials in an orderly manner. Let's not take a business break as a "classmate", or take a stroll to watch the scenery of the Liuxi River in spring, or experience the physical and mental relaxation of Conghua's unique hot springs, and more is looking forward to the next day's wonderful courses.

At 9 a.m. on the 18th, the training activity kicked off in applause. Liang Guoqin, Executive Vice President presided over the meeting, on behalf of the Chamber of Commerce, warmly welcomed the arrival of the member bosses, introduced the process of this training event, and introduced the two heavyweight teachers in this class, the special researcher of the State Council Counselor Yao Jingyuan And Mr. Yang Hong, President of Guangdong Marketing Association.

Subsequently, Chairman Wang Ruixiang made a speech to mobilize everyone. He pointed out that the current industry is not only facing many opportunities, but also encountering many challenges at the same time. The new changes and development of the industry require every practitioner to think and respond. In addition, during member visits and surveys, it was found that many members are eager for the Chamber of Commerce to organize collective life learning activities, so that companies in all sectors of the industry can communicate better, find cooperation opportunities, and explore win-win methods.

(Teacher Yao Jingyuan, Special Researcher in the State Council Counselor's Office)

 Therefore, the Chamber of Commerce specially organized this training event. At the same time, in order to allow industry entrepreneurs to better grasp the current pulse of economic development, the Chamber of Commerce specially invited the special researcher of the State Council Counselor Yao Jingyuan to make the theme report of "China's Economic Development Trends after the 19th National Congress".

Teacher Yao used a funny and humorous teaching method, through a lot of detailed data and cases, to explain the core content of the 19th National Congress report for everyone in detail. Taking the three major industries of industry, agriculture and service as an example, the most important thing for entrepreneurs is to judge the current major social contradictions and then engage in the cause that has the highest correlation with the main contradictions. When referring to the economic development trend after the 19th National Congress of the Communist Party of China, Mr. Yao suggested that everyone should pay attention to the main contradictions in the current society: the contradiction between the people’s increasing needs for a better life and the imbalanced and inadequate development, and hope that entrepreneurs will take the initiative to combine the characteristics of the industry Explore the "inadequate" and "unbalanced" areas, firmly grasp the development opportunities.

Teacher Yao believes that the performing arts equipment industry is very promising. The cultural industry is an important part of the modern service industry. The development of the cultural industry can go further, enter the mainland and go abroad. It is recommended that industry companies do not fight alone, and they need to develop in an organized manner. They praise the Chamber of Commerce as a particularly good platform, and suggest that they can do more innovative services according to the needs of industry development in the future.

The dry-selling course allows the entrepreneurs here not only to open their minds, but also to shake hands and write down every note!

At 13:30 in the afternoon, the second training course continued non-stop. The enthusiasm of the members continued to increase, and they were on time to listen to the "Demystifying Brand Building" brought by Mr. Yang Hong, the president of the Guangdong Marketing Association.

Mr. Yang Hong, who is famous in the field of marketing as a "practical school", tells you specific examples of the operation of multiple brands such as Wang Laoji and Pan Gaoshou. In particular, Wang Laoji’s brand operation from 18 to 15 billion in 18 months, let everyone renew Recognized the significance of the brand and the premium of the brand.

According to the development characteristics of the industry, Mr. Yang also spent nearly an hour on site to answer specific questions raised by entrepreneurs. Using rich practical experience and typical cases, we communicated on the difficulties of industry brand building, the choice of enterprise survival and brand building, the direction of enterprise brand positioning, and the refinement of advertising slogans of subdivided products.

Teacher Yang encourages companies to "think big and small", first sort out their superior capabilities, find out the relationship with the brand story, find out their own unique differences, you can brand in "sports" and "music" two social events Promotion marketing. At the same time, Teacher Yang also said that industry entrepreneurs must correctly understand "marketing". The purpose of marketing is to "produce sustainable revenue". Never use price wars to do their own market competition, because countless cases illustrate "price wars" The last pain must be in the enterprise.

When the lectures of the two big coffee teachers came to a lag for a while, the "most popular" "Mr. Wang" was ushered in on the podium. Chairman Wang Ruixiang spoke seriously from the status quo and changes in the industry, pointing out that there are many small and medium-sized enterprises, the core competitiveness of the enterprise is not strong, the management ability does not match the market requirements, and the product innovation is not homogenized. External pressure and internal competition will be The common problems encountered by the industry in the future call on everyone to find their own advantages and use limited resources to the most competitive places.

At the same time, Chairman Wang put forward three expectations: First, I hope the industry will strengthen unity, and enterprises should find the right position to polish their core competitiveness and integrate resources. In the future, it may be more joint development between enterprises; second It is hoped that the majority of enterprises participating in the GETshow in 2018 will pay attention to the exhibition method. The public welfare exhibition of the Chamber of Commerce not only hopes to help enterprises reduce the cost of booths, but also hopes that you can find out the selling points of your products, design and use the booths well, and display the characteristics and image of our industry; third , I hope everyone can use their wisdom to do the 10th anniversary celebration at the Chimelong Hotel on May 7th, entertain industry guests from all over China and the world, and let our industry march towards a higher goal!

Ye Xiangquan, the executive vice president of the Chamber of Commerce, introduced the preparations for the 10th anniversary celebration, emphasizing that this celebration will be an opportunity to showcase the unity and spirit of the Chamber of Commerce and build an elite gathering and exchange platform for more than 2,000 people in the industry. Members take the initiative to greet guests from all directions with a "master" attitude.

He Shoufeng, the executive vice president of the Chamber of Commerce, reported the preparations for the 2018 GETshow exhibition, and gave a detailed introduction to the concurrent activities of the exhibition. At the same time, he also called on the majority of exhibitors to pay attention to the mute control requirements of the exhibition hall and jointly do a good job in green exhibition services.

Wang Heng, executive vice president of the Chamber of Commerce, thanked everyone for actively participating in this training event, saying that the Chamber of Commerce will hold more services in technology promotion and training services, such as related work on qualification assessment and standard construction, and hope that members will actively participate and support .

Although the training time is short, the spark of thinking enlightenment has already burst out. Many members expressed their feelings that the Chamber of Commerce carefully organized this training event when they spoke on the spot. They believed that this study would help to broaden their horizons and better understand the prospects of industry development. They also learned a lot from the interaction between everyone’s questions and teachers, and more It is important to use the Chamber of Commerce as a platform to deepen industry friendship.

This is a dry training,

This is a heart-to-heart exchange,

This is an empowerment that points out the direction...

Wish you returned from class, with clear goals and daring progress!